Safe Food Pro

Safe Food Pro is a food safety app allowing users to simply manage their food safety program.

This website redesign project’s aim was a content overhaul and brand update. As part of the website redesign, I focused on increasing conversion rates through, increasing the number, placement and style of call to action buttons.

I created new content around ‘who is it for’ and ‘what do you need’ for prospects who are looking at how it would help their business size specifically or to help solve a specific problem.

And finally I added search capability functions to allow prospects to find resources and product features easier.