Beat the Street.

Beat the Street is a financial knowledge game developed for IG, one of the world's leading investment platforms. Designed to make investing more accessible and engaging, the game challenges players with a weekly quiz – offering £1,000 in Amazon vouchers to those who score full marks, with additional monthly prizes and a quarterly bonus pot of £10,000 up for grabs.

Rooted in IG's mission to build confidence in personal finance, Beat the Street transforms investing education into an interactive, rewarding experience – lowering the barrier to entry for a new generation of investors.

I headed up the visual direction for the project, including the use of AI-assisted illustration to bring the game's iconic bull character to life – blending emerging creative technology with considered art direction to define the visual identity of the game.