IG.
As part of a newly formed creative team, I was brought in to help navigate IG through a pivotal chapter – a UK rebrand designed to propel the business boldly into the 21st century. Working in close collaboration with design agency Otherway, alongside our in-house motion designer and copywriters, we immersed ourselves in the new brand from the ground up, living and breathing every element before embarking on a major rollout.
From transforming brand assets into high-performing campaign work, to shaping the storytelling that fuels IG's broader narrative, the project was as much about cultural shift as it was visual refinement.
Female Invest Event
A partnership event with Female Invest – bringing together a community of women looking to take control of their financial future. I designed the event collateral, including a double-sided A6 flyer that balanced both brands while keeping IG's bold new identity front and centre.
Incentive Ads
These acquisition ads introduced IG's secondary colour palette, expanding the campaign toolkit while staying firmly within the brand system. Each execution was tested against phone UI to ensure legibility and impact in-feed. A key part of the process was bringing AI-generated illustration into the creative workflow – using Nano Banana to produce imagery that matched the style and tone of our existing illustration library, then animating those assets with Google Veo.
CRM Emails
Designing within IG's CRM ecosystem meant translating the new brand language into high-performing email campaigns – balancing visual impact with clear, conversion-driven hierarchy.
Website & Landing Pages
Translating the rebrand across IG's web presence — designing landing pages and key site templates that brought the new visual language to life in a digital product context, balancing brand expression with clear conversion hierarchy.